AllSaints Gift Card: The AllSaints Gift Card proved that changing processors is possible.

Edgy designer clothing brand AllSaints brought the processing of their Gift Card back into the UK when we took over the handling of all their Gift Card transactions in July 2009. Moving processors gave AllSaints increased flexibility to be responsive to the changing market and their fashion-forward customer base.

Following the success of the Gift Card in the UK, we also launched the AllSaints Gift Card in the US, with the card launching in the near future in New York, Miami and a second LA store. The card will also shortly be available across Europe, including stores in Ireland, Berlin, Barcelona and Paris. With a young and fashion-forward target audience, AllSaints wish to introduce a range of innovative card propositions, including a loyalty programme that enable AllSaints to get to know their most avid customers.

www.allsaints.com