The AA Driving School - the UK's first driving school Gift Card.

Launched in November 2008, the AA Driving School Gift Card was the UK’s first national driving school Gift Card and the first card which can be used to purchase driving lessons.

The £25 Gift Card can be purchased from Coinstar Gift Card Malls in over 700 Clinton Cards stores across the UK. The AA Driving School Gift Card is the ideal gift for learner drivers, and can be used to purchase driving lessons and tuition merchandise by calling the AA Driving School contact centre on 0800 980 1837. The AA Driving School Gift Card opened up a valuable new channel to market for the AA Driving School, giving them greater access to a target market of parents and grandparents who want to assist younger family members in becoming qualified drivers.

“The AA Driving School Gift Card provides us with an opportunity to expand what is already a very strong brand,” comments Susan Martin, Product Manager for The AA Driving School, “The AA Driving School will be able to capitalise on the benefits of being the first to market with a card that makes driving lessons available in supermarket gift card malls.”

The AA Driving School is the only national driving school to use only fully qualified driving instructors, and is now also the first national driving school to launch a prepaid Gift Card.

www.theaa.com/driving-school